Be the answer in the intelligence age

As users shift from scrolling feeds to asking AI for direct recommendations, advertising must evolve. Thrad helps brands move from interruption to relevance — placing your message inside high-intent conversations exactly when users are making decisions.

The Thrad dashboard showing campaign analytics for an always-on search lift campaign.

Contextual trust

Native recommendation placements

Appear as a helpful recommendation inside AI-generated responses, where users are actively seeking answers and guidance.

Intent-based precision

Full-conversation intent analysis

Go beyond keywords. Thrad analyzes the full conversational context to understand what users actually want and serves ads only when relevance is highest.

AI-native brand safety

Real-time safety & relevance filters

Advanced contextual filtering ensures your campaigns only appear in constructive, high-value, and brand-safe conversational environments.

How it Works

Turn AI conversations into high-intent media placements

Move from awareness to action by reaching users in the exact moment they are evaluating options, comparing products, and looking for answers.

  • Understand intent

    Our models analyze the entire conversation, not just a single prompt, to identify the user’s real need, purchase stage, and decision criteria.

  • Match your brand

    Thrad dynamically selects the most relevant message, offer, or product recommendation based on conversational context and intent signals.

  • Influence the decision

    Your brand becomes part of the decision journey through native sponsored responses, prompts, and recommendation units.

Talk to our team

Tell us what you sell and who you sell it to. We will come back with what is working in your category inside AI conversations.

So we open with numbers that are useful to you.

A ChatGPT conversation about Vegas hotel deals, with a clearly labelled sponsored result below the reply.